Home Sundries Life Is CircleDNA real? Don’t be fooled by its fancy marketing campaign

Is CircleDNA real? Don’t be fooled by its fancy marketing campaign

CircleDNA webpage
How many misleading or outright false claims can you spot on this CircleDNA webpage?

There is no one I hate on this earth enough to give a DNA test to for Christmas. I once got a $10 Applebee’s gift card during Secret Santa and thought that was arguably the most villainous item one could ever receive. Seriously, who wants to go to Applebee’s and $10 didn’t even cover my meal and a drink. However, you have probably seen some social media ads and are wondering if CircleDNA is a real gift to give?

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The answer is no. In fact, it’s Applebee’s gift card bad. CircleDNA is the 2020 equivalent to the Shake Weight or a set of Tae Bo VHS tapes. It is a health and wellness fad that may seem cool at first but will leave people underwhelmed because it was nothing more than a byproduct of snazzy marketing.

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CircleDNA is real in one regard

Shake Weight ad
The Shake Weight also worked, but that didn’t make it useful

It is important to preface this article with the fact that CircleDNA is real in that it uses proven technology to test your DNA and provide insights. This isn’t some company asking you for a DNA sample and then making up a bunch of nonsense about your health. They have the tools to do what they claim. Of course, there are countless companies out there doing this same thing because the technology has become very cheap.

The problem with CircleDNA has nothing to do with the science or technology which are all real. But something being real doesn’t mean it’s what it seems.

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Fake prices and marketing dark arts

CircleDNA isn’t real and loses all credibility due to its nefarious marketing campaign, comical pricing and endless array of deals that aren’t really deals at all. Let’s start with the most people’s introduction to this company.

If you’re like myself, CircleDNA has probably been spamming your Instagram and Facebook feeds with ads about how their DNA test can change your life and make a great Christmas gift (you can insert any holiday they are leveraging if you’re reading this after the holidays). Oh, the ads also promise huge discounts of more than 50 percent. Of course, both of these are meaningless since you don’t know what it does or how much it costs.

They have also enlisted a bunch of social media influencers to pimp their products. It’s important to note that nearly all of these people are given the test and results for free and happen to be paid by CircleDNA to promote this product. This is the same strategy Established Titles used to get the word out about their dodgy land titles.

Speaking of these influencers, let’s take a quick detour. Here a testimonial from some singer on their website.

The is the dumb. Firstly, how do you know the DNA test results are amazingly accurate? What is your frame of reference for this? Also, this guy should know if he has high endurance when it comes to sports and fitness by this stage of his life. And if he doesn’t, them the information is irrelevant. I mean it’s probably a little too late for him to start a career in professional soccer.

Is CircleDNA legit?
It only took Van Ness Wu 42 years and a DNA test to find out he was good at endurance sports

But I digress. If you go to the CircleDNA website, shit gets sideways in a hurry. You are bombarded with offers, discounts and even one of those spinning prize wheels where you can win something if you enter your email. It’s literally a carbon copy of what Watch Gang has done. Having your health product model its marketing techniques on a watch of the month program is probably not good.

But the absolute worst thing about CircleDNA has to be the pricing. It’s on the same seedy level as Christian Hudson/The Social Man. They add a ton of stuff into various packages with each one having a totally arbitrary price, add those prices up and then drastically reduce the final cost to make it look like the customer is getting a massive discount.

Spoiler Alert. No one has ever paid full price for CircleDNA. They are always running these flash sales and other promotions. What’s more, the price it costs them to actually process these DNA tests, provide you with results and offer “support” services is a fraction of what you’re paying even after that alleged discount.

This is a swindler’s trick as old as the day as long. Don’t believe me? I’ll let 1990s Ron Popeil and his Ronco Showtime Rotisserie & BBQ demonstrate.

As you just saw, he made up a price, significantly reduced it and then threw in a bunch of add-ons that seemed to create more value. Despite all of this, he still made a fortune on the Ronco Showtime Rotisserie & BBQ because it was a cheap piece of crap to begin with. Don’t be fooled, this is the CircleDNA marketing model.

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Not worth the price

It may not be a scam, but that doesn’t mean CircleDNA is real. Companies relying on these kinds of unscrupulous and misleading marketing techniques care more about extracting as much value from a customer during the first sale than anything else. If you’re really serious about being healthy, get a checkup from a real doctor at a qualified hospital.